Creative Director / Art + Copy

Creative Director / Art + Copy

GM Story Bureau

We created a story engine for all GM brands, helping generate earned coverage, launch products, and secure features stories via editorial content, b-roll packages, and articles.

Role: Direction, Art Direction, Copywriting, Videography & Photography

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All The Ranch Diamond Kingsford - Preserve the Pit Hidden Valley Ranch - Halloween Kingsford - Full Flavor Guarantee Priority Health - Sun Smart Kingsford- Pallet Present Mobil 1 - 250K On The Line Aptiv - Brand Launch IBM News Mobil 1 - Virtual Race A Pure Michigan GM Story Bureau Destination Ann Arbor Social Potpourri Videos Mobil 1 - Our Normal Drives Pure Michigan PhotoWalk Mobil 1 - 20K Road Trip w/ AD BASF Automotive Solutions Griffin Claw Personal

The Ranch Diamond Kingsford - Preserve the Pit Hidden Valley Ranch - Halloween Kingsford - Full Flavor Guarantee Priority Health - Sun Smart Kingsford- Pallet Present Mobil 1 - 250K On The Line Aptiv - Brand Launch IBM News Mobil 1 - Virtual Race A Pure Michigan GM Story Bureau Destination Ann Arbor Social Potpourri Videos Mobil 1 - Our Normal Drives Pure Michigan PhotoWalk Mobil 1 - 20K Road Trip w/ AD BASF Automotive Solutions Griffin Claw Personal