Creative Director / Art + Copy
Creative Director / Art + Copy
After spinning off its powertrain division, Delphi Automotive reinvented itself into Aptiv, a 100-year old tech startup looking to change the future of mobility. To help with the transition, we provided strategy leading up to the change, rebranded their social, and created a video launching the new Aptiv channels (including translations to 6 languages). We also supported PR and content onsite for CES 2018, generating massive coverage around their autonomous partnership with Lyft.
Role: Creative Direction, art direction, limited copywriting
Creative & Art Direction: Zach Takenaga
Copy: Jig-Zed dPa’wo
Prod. Co: YeahHaus
Recruiting Platform Development