Creative Director / Art + Copy
Creative Director / Art + Copy
We set out across the Mitten State to create a Pure Michigan video series highlighting the diverse activities Michigan has to offer. The videos were used across social and digital, and were strategically coordinated to align with media tours and supplement earned coverage. All videos were produced in house by Weber Shandwick content studio.
Role: Creative Direction, Directing & Production, Editing
Creative Direction: Zach Takenaga
Production & Post: WS Content Studio
Editors: Nate Kostegian / Eric Kmetz / Chris Coole / Tom Shea