Creative Director / Art + Copy
Creative Director / Art + Copy
Mobil 1 motor oil helps keep your engine running like new for up to 250,000 miles. So to help drive this message, we worked with Anthony Davis to create the first sweepstakes of its kind. Fans could win $250,000 to match those impressive miles if AD pulled off an exceptional performance on the court.
We launched the sweepstakes with a satellite media tour and leveraged Mobil 1’s and AD’s social channels to promote the sweeps. The NBA was so excited, they chipped in tune in promotions and a post sweeps data survey. Let’s just say we broke the ankles of our KPIs - exceeding target entries and engagement metrics.
Role: Creative Direction, copywriting, art direction
