Creative Director / Art + Copy
Creative Director / Art + Copy
Everyone loves BBQ, but not everyone knows the instrumental role African Americans have in creating this truly American cuisine. Kingsford’s Preserve The Pit recognizes the contributions of Black pitmasters to BBQ history and culture, while investing in their future. As part of the platform, the fellowship program offers industry mentorships and financial grants to Black entrepreneurs looking to kick-start their businesses and turn passion into profession. See more at PreserveThePit.com
Role: Concepting & Creative Direction, Copywriting, Art Direction
Awards: Cannes Bronze Lion - Brand Voice & Strategic Storytelling 2020-21 / PRWeek Campaign of the Year 2022 / Brand Film Award 2021
