Creative Director / Art + Copy
Creative Director / Art + Copy
To celebrate Pure Michigan’s one million Facebook fans milestone and kick off the summer travel season, we partnered with the Detroit RiverFront Conservancy to showcase over 1,000 fan submitted photos along the Detroit River Walk. The photos captured the beauty across the state of Michigan while generating 30% increase in riverfront pedestrian traffic during its installation.
Winner of a Silver Adrian award in the category of Special Events.
Role: Concepting & Creative Direction, Art Direction