Creative Director / Art + Copy
Creative Director / Art + Copy
As part of their always on storytelling approach, Weber Shandwick developed a multimedia news engine with IBM. I worked closely with our IBM clients and our staff of editorial writers, art directors, and animators to identify compelling stories and develop visual media assets.
Role: Creative direction, copywriting/ art direction, story mining
The story of how Sugar Creek Brewing Co. and IBM are partnering to the brew the best possible beer using AI and IoT.
Video fro IBM research to helping succinctly explain Hypertaste and its ability to “taste” and analyze liquids.
To help launch their developer explainability toolkit, it only made sense to make an explainer video. The video showcases how companies can use the explainability to provide more transparent AI decision-making. Script to screen in two weeks = scrappy content team.
Explainer video to help understand how the z15 computer creates safer networks.
Infographic illustrating how the Farmer Connect application is using IBM blockchain technology to better connect the consumer to the farmer.
Design: Michelle Tang
Design: Michelle Tang | AD & Copy: Me + IBM
We created a GIF for Quartz media to help illustrate the challenge IBM is helping solve with the use of quantum computing.