Creative Director / Art + Copy
Creative Director / Art + Copy
We partnered with NBA phenom, Anthony Davis, and popular gaming influencers, Rooster Teeth, to create unique content promoting Mobil 1’s 20K road trip on just one oil change. Scroll down to see a Anthony Davis Unibrow sunshade in all its glory.
Role: Concepting, Art Direction, co-copywriting
To promote Mobil 1’s 20k Road trip, Rooster Teeth’s, Geoff Ramsey and Gus Sorola, took their own 20K virtual road trip across the country with Anthony Davis. Fans were able to learn more about Anthony Davis and Mobil 1, while also getting a sneak peak at Ubisoft’s new Crew 2 video game.
The campaign helped drive consumers to Mobil 1’s product page on Walmart.com and resulted in a 42% increase in sales Year-Over-Year during the 30 days the campaign was most active.