Creative Director / Art + Copy
Creative Director / Art + Copy
Hidden Valley Ranch was set to launch a campaign highlighting the perfect pairing of ranch and pizza. So we set out to celebrate the delicious duo on one of the most popular pizza delivery days of the year: Halloween.
We created the must have couples costume of the year (too much?) and designed Treat-Size ranch for true ranch lovers to hand out - or just keep for themselves. These limited-edition items were sold on the Ranch Shop, and secured 354 Total earned placements for 165.45MM total impressions - all on an extremely tight budget. Link to Thrillist placement here.
Role: Concepting, Creative Direction, copywriting
Packaging Design: Clorox Electro In-House
One of the many broadcast hits we got from Access Hollywood
