Creative Director / Art + Copy
Creative Director / Art + Copy
With NASCAR viewership falling 45%, Mobil 1 tasked us with getting a younger, digital audience excited about the Pennsylvania 400 race and its three car sponsorship.
We challenged NASCAR’s Tony Stewart to compete head-to-head with the nation’s best gamers to a live virtual Pennsylvania 400 race on iRacing’s Twitch channel and invited media, car enthusiasts, and gamers along for ride.
Role: Art Direction, Production