Creative Director / Art + Copy
Creative Director / Art + Copy
Our normal is anything but.
The Our Normal Drive campaign celebrates Mobil 1 enthusiasts whose passions and professions push both their engine and themselves to new levels of performance.
Role: Creative Direction + Directing
We featured Porsche influencer, Magnus Walker, as he took us on a tour of his favorite roads with three completely different Porsche engines.
The video first premiered to media at Mobil 1’s SEMA media booth event - where Magnus featured his Porsche 964 build seen in the video. It was then seeded on social and received over 1.2M views to date and outperformed organic social engagement KPIs.
Creative Direction: Zach Takenaga
Production: Nate Kostegian / eGarage