Choosing Priority Health for your health insurance is always the smart choice. But enjoying a nice sunny day without sunscreen? Not so smart. So we created a sun safety campaign to help educate people about skin cancer prevention and raise awareness of Priority Health in Southeastern Michigan. We created social content to drive donations to American Cancer Society, landed amazing local coverage, and handed out thousands of UV sunburn alert stickers and sunscreen to families on the go to help them think and live smart.
Role: Concept & Creative Direction, Art Direction, Copywriting
Earned, earned, earned.
During Skin Cancer Awareness Month, we created a social challenge asking Michiganders to post a sun smart selfie using #PriorityHealthSunSmart. For every photo shared, Priority Health donated $1 to the American Cancer Society.
We partnered the Priority Health brand team to design the packaging for our custom branded UV sunburn alert stickers that help notify you when it’s time to reapply sunscreen. Priority Health set up for summer events across Metro Detroit to help families outsmart the sun.
UV sticker packaging and CTA drove customers to the Sun Smart landing page.
Animation to show how the sunburn alert stickers worked
