Sample PR Coverage: Vice | Food & Wine | Input Magazine
Creative Director / Art + Copy
Creative Director / Art + Copy
Introducing the Ranch Diamond engagement ring. It’s the ultimate expression of ranch love, shared with the ones you love most.
Yes, a first of its kind 2 carat, brilliant diamond made- from ranch seasoning converted to graphite and placed under intense pressure for five months. The stunt was inspired by real audience insights and an amazing couple who proposed using a customizable bottle of Hidden Valley Ranch.
The ring was auctioned at TheRanchDiamond.com (Ebay) with all proceeds going to Feeding America.
ROLE: Co-Concepting ( Chuck Rachford -ECD, Mitch Reeter- CW, Mark Fuentebella - AD) & Creative Direction. Note: Full asset production was completed after I had moved on from the agency.
